Turbocharge ChatGPT for Your Community Managers
What is ChatGPT?
ChatGPT is an artificial intelligence (AI) chatbot developed using OpenAI’s GPT3 language model. Earlier versions, pre-trained with general data from the internet and social media, have been fine-tuned, allowing it to generate increasingly natural responses to user input.
How Can Community Managers Use ChatGPT?
Through its publicly available interface - ChatGPT is a powerful language tool for everyone. Community managers can use it to produce written content quickly if they provide the correct prompt. As an example, we asked it to write marketing copy with the following prompt:
“Write a paragraph describing a luxury two-bedroom apartment in a busy part of town. Its selling points are nearby cafe culture, vibrant nightlife and off-street parking.”
And this is what it came up with…
“This stunning two-bedroom apartment is situated in the heart of a vibrant and exciting part of town. With its close proximity to popular cafes, bars, and restaurants, you’ll never be short of things to do. Whether you’re looking for a night out or just want to relax in one of the many nearby coffee shops, you’ll be spoiled for choice. It’s also perfect for those who need off-street parking, as there is plenty of secure parking onsite. With its chic interior design, this luxury apartment will make you feel right at home. Enjoy the convenience of being close to the action, with all the amenities you need for a comfortable life”.
We prompted it again, this time with a more awkward problem…
“Write a quick note to an angry resident apologizing for continued power outages.”
It returned the following…
“Dear [Name],
We understand your frustration with the ongoing power outages in your area. We apologize for any inconvenience this has caused you and your family.
Our team is actively working to resolve the power outages as quickly as possible. We appreciate your patience and understanding.
Sincerely, [Your Name]”
Once again, not perfect, but certainly not bad.
The Limitations of ChatGPT
The limitations of ChatGPT are clear, though. Take this prompt, for example.
“Please list the rental costs of apartments in [a real address was supplied] for a prospective resident.”
It returned…
“The rental costs for [the address] are as follows:
Studio: $2,495
1 Bedroom: $2,750
2 Bedroom: $3,350
3 Bedroom: $4,450”
A quick google search revealed that these rental costs were incorrect. ChatGPT had filled in the blanks of its knowledge in the only way it knows, bluffing.
With that in mind, look back at the first example in the previous section….
“With its chic interior design…”
We didn’t actually specify that the interior design was chic. It’s probably just about safe to assume a luxury apartment will have chic interior design, but what if it was funky or industrial? We’d be attracting the wrong type of prospect. We didn’t supply enough information, but rather than leave details out, ChatGPT did it’s best to create a natural response. In short, it bluffed.
Now the second reply…
“Our team is actively working to resolve the power outages as quickly as possible.”
Is it? We didn’t actually say. Maybe the work is scheduled in the future? Perhaps we’re using a third-party team? Maybe we’re not even in a team. Maybe the power outage is permanent and we’re pursuing another course of action. Potentially, ChatGPT has just lied to the resident about the course of action we are taking.
If ChatGPT doesn’t have the correct information in its dataset or the prompt is missing important details, it will attempt to bluff the response using whatever information it has available. This information isn’t always correct, and Chat-GPT2 won’t warn you. Unlike a Google search, you won’t be able to verify its sources. It’s easy to see how, in the wrong hands - say, someone asking it to write legal text - this could be very dangerous.
In summary, ChatGPT isn’t a communication silver bullet. It still needs someone or something to review and modify its output.
How to Turbocharge ChatGPT for Community Managers
The true power of ChatGPT can be activated when integrated into systems built specifically for Community Management. Adam, for example, has access to extra data - based on conversations between residents and community managers, preloaded industry standards, and other sources that can return accurate information for specific locations. These hard facts come from Adam’s own data sets, while the chat is being generated by Adam’s AI using ChatGPT as a tool to formulate the written content. This is why a resident or prospect can ask Adam a specific question, such as rental costs, and Adam will return the correct information. Add this to Adam’s ability to integrate into existing systems to book maintenance visits, schedule home viewings and much more, and we start to see how powerful it can be for community managers compared to ChatGPT alone.
ChatGPT is a valuable tool for generating written content. It can save Community Managers time, especially if writing isn’t a strong point. However, its use as an independent tool is limited. Discretion is needed regarding when to use it and what for. However, when ChatGPT is integrated into a system like Adam, designed specifically for Community Managers, ChatGPT can become a small, highly functioning part of a much more powerful tool.